Particularly the bit about studying hard the hidden features of inner construction (!) only then can you be sure you are getting value for money (so true!). Craftsmanship at its most skilled!!! And it's washable..presumably not though whilst you're simpering away to yourself... It must have been great to be in advertising in the late '60's / early '70's. Do you think the ad guys were having a wee joke with the choice of reg number or just pure co-incidence?
Maybe the transport manager allocated all the NOB plates to the advertising dept.........
To be honest I doubt they gave it a second thought, Birmingham allocation. I remember lots of JOCs, HOBs, HOFs, FOCs and many more from my time at Rover cars. In later brochures you would often see something like 118 UVO as the registration plate as the brochure images could be flipped round for left or right hand drive in the days before digital manipulation without having to do anything with the number plate.
Am I detecting some love for the 3 litre on this forum?
Things were a little different back then just watch some old TV series to see what I mean. Although that reg no may have caused a "titter" in a Kenneth Williams line in a Carry On film I think it may have been lost on many of the readers including the person who signed off the advert, on the other hand maybe not